As you all know by now,, Apple banned our Bush countdown timer for being political: lightly satirizing an almost universally despised leader was in the word of Steve Jobs, potentially offensive to half his customers. That smacked of censorship to us, but at least we figured this would also be applied to all sides equally. We were wrong, as app after app of pro-conservative, right-wing propaganda gets into the App Store.

Here’s the latest, an app for worshippers of one of the most divisive presidents before Bush, Ronald Reagan.

According to a post on Credo Mobile’s Facebook feed:

When Apple banned an iPhone app counting down the days until Bush was out of office, Steve Jobs said “I think this app will be offensive to roughly half our customers.” (Clearly, Steve hadn’t seen W’s approval #s). How does Apple justify this hagiography of Ronald Reagan? We think THAT is offensive.

Jason Grigsby wrote an excellent article on Cloud Four about the significance of Apple’s rejection of Freedom Time that anyone who is interested in Apple’s App Store policies, or corporations and censorship should take a look at.

Thanks Jason, I am glad that someone gets the real issue, and I won’t even take issue with “simple, stupid”:

Can you imagine political discourse of any significance that doesn’t include demeaning or attacking political figures? Like it or not, that’s part of the exchange of ideas that form a democracy.

This policy essentially bans any editorial cartoons—cartoons that have been part of America’s history since its inception….

Freedom of speech is easy to defend when the speech is popular, but the real test comes when you have to defend unpopular speech or things that you don’t agree with.

In Fall 2008, George Bush had the worst approval ratings since Nixon. At a time in which we had one of the most unpopular Presidents in American history, Apple didn’t have the courage to approve a simple, stupid application like Freedom Time.

What is the likelihood that Apple would approve a truly controversial and unpopular application during a time when popular opinion makes it difficult to stand up for what’s right?

I just saw that Apple has put on its home page now has a public response to justify its App Store policies.

http://www.apple.com/hotnews/apple-answers-fcc-questions/

Of course the FCC is primarily interested in its rejection of big, important apps like Google Voice, and not indie developer apps, so Apple was able to gloss over its political censorship of apps like Freedom Time (See section 5, above), and not even include any rejected political content app in its list of “representative applications.”

To me, rejecting an app for speech reasons is much worse than for technological competition reasons, but maybe that’s because I am someone who cares about the first Amendment, something that has been shoved to the back of the bus while greasing the wheels of the free market machine.

Thanks to Brad at Bent Media for pointing me to this excellent essay by Joe Hewitt demanding the end of the App Store approval process as we know it.

Well, I’ve given up on trying anything too humorous for the App Store— if you have to finish your idea BEFORE it’s approved, what’s the point?

But that hasn’t stopped others from trying ideas that are beyond the pale, and some that are so truly tasteless, that our little attempted joke at the expense of the outgoing president of the US seems really sterile by comparison.

I’m sure you’ve all heard about the “Baby Shaker” app controversy. It got the press scrambling to look at Apple’s app approval stories once more and, after months of assuming the whole thing had been relegated to its proper place as a footnote in the appendix of the Apple history books, I got contacted by ABC News and the Wall Street Journal over Apple’s rejection of Freedom Time.

• Banned by Apple: 9 iPhone App Rejects – ABC News (page 5)
• Apple’s Gatekeeper Role Draws Scrutiny – WSJ.com

All very exciting, I suppose, except that the reporters never seem to get the gist of what I was trying to say, which was this:

If Apple makes itself the gatekeeper, it is actually causing itself the problems it’s trying to avoid. By rejecting an app that makes fun of Bush, but accepting one that lets you kill babies, it implies that it disapproves of one and approves of the other. If someone had made this application for Windows, Mac OS X, or any other desktop system, no one would accuse Microsoft, Apple or Linux for not building an OS that prevents Baby Shaker applications from being installed. Apple made both a whole lot more work and a whole lot more controversy for itself by insisting on manually gatekeeping for every single app that goes in the store.

It’s a new year and a new era!

Juggleware’s debut iPhone app, Freedom Time, as many of you so cleverly noticed, was an application with a time-specific usage. Funny, it just happened to coincide with the inauguration of President Obama.

For those of you who were lucky enough to get the banned iPhone app, or even bothered to look at the Flash version on the site, you’ll see that the time began to move forward at the precise instant^* of the swearing in of President Obama at the inauguration, and the text end of an error changed to time to clear some brush!

So it’s a kind of forced obsolescence, but it’s still functional for those who wish to count the days, hours, minutes and seconds since the Bush regime, it’s still working. And in all humility, we were the first to pat ourselves on the back for the nifty symbolism of time moving forward from that moment on.

We’re not giving away any more copies of the app however. We’re moving onward and upward!

In that respect, we hope to have some nifty games for the iPhone in 2009. Keep checking back for news on the latest.

* actually, the precise scheduled moment; he was sworn in a few minutes late and the clock actually ran out during Yo Yo Ma’s cello introduction.

I made a promise to myself on November 3. If Obama wins, I’ll make a downloadable version of Freedom Time for Mac and Windows and let everyone download it.

Well, as everyone in the galaxy knows, we now have two reasons to celebrate at 12:00:00 GMT -0500 on January 20, 2009: good riddance to the worst president of all time, and hello to the first African-American president (and the first president I ever voted for with a smile on my face!)

You don’t even need to have an iPhone now to have a virtual iPhone on your desktop.

Watch the actual countdown on this page:

http://www.juggleware.com/iphone/freedomtime/

and download the version for your computer and keep it on.

Only 73 days left! TIME for a NEW leader!

Tip: click on the screen to hear the next Bush quote. (These are all actual audio quotes by Bush and are unedited.)

Apple redacted the NDA (Non-disclosure Agreement) that has been such a thorn in the iPhone Developer community’s side. “Thanks to everyone who provided us constructive feedback on this matter,” they say.

So, in the spirit of open-ness I am hereby un-censoring the blog entry I removed last week, at least for the moment.

For more information see this story on CNET.

Now, let’s hope they keep going forward, and find a place for apps like Freedom Time.

Well since we can’t sell it for 99 cents on the App Store, we’re going to give it away for free via Apple’s Ad Hoc distribution model.

Send us your iphone’s UDID (unique device ID) on the contact form on this page.

And we’ll send you a link with install instructions. 

Why do we need your UDID? Because we have to authorize your specific device to run the app. 

Where to find your UDID:

Make sure you have a recent version of iTunes (version 7.6.2 or later).

Connect your iPhone to your computer.

When your iPhone appears in iTunes, select it.

Click the summary tab. The name and other information including the serial number for your iPhone will display.

Click on the Serial Number field. It will change to the Identifier, also known as the UDID number.

Wow, although I’m not happy with Apple right now, I have to give Apple’s CEO some serious credit for answering the email I wrote yesterday:

Dear Steve,
 

A quick note to let you know what kinds of apps are being rejected for the App Store.
 

This app is not defamatory, harmful or speaking untruth. It is lighthearted and humorous. Does it imply critique? Of course it does, but not without crossing any lines of decency or the boundaries agreement. 
 

For a quick screen shot:

http://www.juggleware.com/iphone/freedomtime/       

Sincerely,

Alec Vance

juggleware llc

Mr. Jobs replied :

Even though my personal political leanings are democratic, I think this app will be offensive to roughly half our customers.  What’s the point?

Steve

I’m not sure if he’s asking what’s the point of the app (not much—just poking fun and a time-killer), or what’s the point of letting me risk alienating a portion of his customer base (which is what I think he’s asking, rhetorically).

My friend John Barousse (the guy who convinced me to write Mr. Jobs) makes the point that the market should decide. And why not? No one thinks this is an Apple app, it’s clearly from an independent developer. Why would Apple lose business because of this app? As John says, “It’s not Apple’s application; they’re the store.”